Huge collection of forgotten 80s Apple ads surface on YouTube

If you’re looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.

These guys have been steadily posting ads over the last several months. But just within the past week or so, they’ve started adding vintage Apple television spots from the 1980s that you’ve either forgotten about, or more likely, never knew existed…

The commercials, first spotted by MacRumors, feature both the Macintosh and Apple II computers. And most of them appear to be geared toward convincing users that PCs can be very useful, and Apple’s can be used by anyone from kids to executives.

Here’s one of my favorites (watch for the twist at the end):

And here’s one starring a young Andrea Barber, also known as Kimmy Gibbler from Full House:

Apple’s creative advertising, and its ability to market technology to the average consumer is the stuff of legends. And while admittedly, some of these 80s spots didn’t age well, there’s a lot of classics here. I recommend checking them out if you get the chance.

It’s also cool to see how these older commercials compare to Apple’s newer ones. Here’s one of its latest: Designed by Apple in California.

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How to Block YouTube Ads on iPhone, iPod touch or iPad

You grab your iPhone, iPod touch or iPad, load up the YouTube app, tap on your favorite video and twiddle your thumbs through a fifteen-second advertisement. While advertisements are now at the forefront of the YouTube experience, there are a number of alternatives for blocking those annoying commercials.

You’ll need to jailbreak your iOS device, and download one of the following Cydia tweaks: AdBlocker, YourTube or ProTube Extension for YouTube. AdBlocker ($2.19) will block the video ads in YouTube along with Mobile Safari, while YourTube ($4.99) and ProTube Extension for YouTube ($2.99) offer a lot more functionality in terms of downloading videos, changing the playback quality and so forth.

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Apple Running a Familiar Print Ad in the Toronto Star

If you saw Apple’s most recent TV spot, you know that the company is returning to its roots and advertising in a less direct way. They aren’t pushing any specific product with these ads. On top of the TV spot which can be found on YouTube and on a variety of cable channels, 9to5Mac has spotted a similar print ad in the Toronto Star. There’s also an ad along the same lines being printed in the Chicago Tribune.

What do you think of these “Designed by Apple in California” ads?

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Apple launches new ‘Why iPhone’ web campaign

Apple this weekend launched a new advertising campaign for the iPhone showcasing some of the many reasons why the handset is so popular. It’s added a new ‘Why iPhone’ page to its website, and has begun sending out promotional emails.

The ‘Why iPhone’ page highlights a number of the device’s features including its Retina display, the iTunes ecosystem, iCloud and more, and the fact that it’s won 8 J.D. Power and Associate awards and it’s the most popular camera in the world…

From Apple’s website:

“What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.”

Apple’s new iPhone push comes just a few days after Samsung introduced its latest flagship handset, the Galaxy S4, which was unveiled on Thursday to much fanfare. It also follows Phil Schiller’s recent round of Android-slamming interviews.

Earlier this month, Schiller, who is Apple’s SVP of marketing, raised some eyebrows when he tweeted out a link to a mobile malware report that bashed Google’s OS for its lack of security. And he continued that aggressive trend last week in a round of interviews with The Wall Street Journal, Bloomberg and others

Some folks are saying that Apple, for the first time since it launched its iPhone, is going on the defensive against its competitors. Others believe this is just the beginning of a long overdue aggressive marketing approach for the Cupertino company.

What do you make of all of this?

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iPad vs. Paper

As this commercial amusingly asserts, there isn’t an app for everything after all. Apple’s tablet can replace paper most of the time and assist us in almost every way but one, revealed at the very end. Meet us in comments…

Was that funny or what?

This actually reminds me of a story how Steve Jobs dismissed one of the very early iPad prototypes as only being good for surfing on the loo.

 

 

 

Speaking to The New York Times, one of the engineers working on the project at the time revealed how one of the very first tablet prototypes Apple began developing in the mid-2000s actually had a seven-inch screen.

However, Apple’s late co-founder hated it for being too small and having poor battery life, wondering aloud what it was good for “besides surfing the web in the bathroom,” this person said.

BTW, even though the video is titled ‘iPad vs. Paper’, I’m not certain that’s Apple’s device.

We don’t get to see the Apple logo so it might be mistaken for some no-name generic device.

 

 

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Apple posts new ‘Brilliant’ and ‘Discover’ iPhone adsApple posts new ‘Brilliant’ and ‘Discover’ iPhone ads

 

 

Apple has posted two new iPhone commercials this evening. The first one is entitled ‘Brilliant,’ and the second is ‘Discover,’ and both of them follow the Cupertino company’s recent marketing trend for its iOS devices.

The spots start out with a slew of quickly flashing descriptive words, landing on a final one just before jumping into a quick app demo. And they repeat this a couple of times to an upbeat soundtrack. Check them out…

Here’s Brilliant:

And here’s Discover:

Obviously the big focus here is Apple’s app ecosystem, which features nearly 800,000 titles. Some of the apps shown in the above ads include Cards, Maps, GarageBand, Infinity Blade 2, iPhoto, Starbucks, and Philips Hue.

Apple must be getting positive feedback on this new style of ads, given that it’s already done a few for the iPad and iPad mini. But the flashing words seem kind of chaotic, making you kind of wonder how effective they are.

 

 

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