Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Sunday, July 28, 2013

If you’re looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.
These guys have been steadily posting ads over the last several months. But just within the past week or so, they’ve started adding vintage Apple television spots from the 1980s that you’ve either forgotten about, or more likely, never knew existed…
The commercials, first spotted by MacRumors, feature both the Macintosh and Apple II computers. And most of them appear to be geared toward convincing users that PCs can be very useful, and Apple’s can be used by anyone from kids to executives.
Here’s one of my favorites (watch for the twist at the end):
And here’s one starring a young Andrea Barber, also known as Kimmy Gibbler from Full House:
Apple’s creative advertising, and its ability to market technology to the average consumer is the stuff of legends. And while admittedly, some of these 80s spots didn’t age well, there’s a lot of classics here. I recommend checking them out if you get the chance.
It’s also cool to see how these older commercials compare to Apple’s newer ones. Here’s one of its latest: Designed by Apple in California.
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Tuesday, June 25, 2013

They say imitation is the sincerest form of flattery. So if Samsung created Apple’s awesome ‘Intention’ video (part of the new ‘Designed by Apple’ ad campaign), the results would no doubt look something like this…
Here is the ’Samesong’ clip, someone’s funny take on the ‘Designed by Apple’ thing.
Rings true to me (via The Loop).
For reference: Apple’s nice ‘Intention’ video that kicked off the WWDC 2013 keynote.
In addition to the above video, Apple is also airing a nice mission-statement commercial that can be seen virtually everywhere, with print ads and more coming.
I kinda hoped Samsung would never copy Apple’s next-gen Mac Pro because its friends in South Korea wrote it would exit the desktop biz altogether, but it turned out to be false.
“Can’t innovate anymore, my ass!”
Meet us in comments.
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