Huge collection of forgotten 80s Apple ads surface on YouTube

If you’re looking for a way to kill your Sunday afternoon, you might try checking out the YouTube channel EveryAppleAds. The channel, as the name implies, hosts a massive collection of TV commercials for Apple products from the past few decades.

These guys have been steadily posting ads over the last several months. But just within the past week or so, they’ve started adding vintage Apple television spots from the 1980s that you’ve either forgotten about, or more likely, never knew existed…

The commercials, first spotted by MacRumors, feature both the Macintosh and Apple II computers. And most of them appear to be geared toward convincing users that PCs can be very useful, and Apple’s can be used by anyone from kids to executives.

Here’s one of my favorites (watch for the twist at the end):

And here’s one starring a young Andrea Barber, also known as Kimmy Gibbler from Full House:

Apple’s creative advertising, and its ability to market technology to the average consumer is the stuff of legends. And while admittedly, some of these 80s spots didn’t age well, there’s a lot of classics here. I recommend checking them out if you get the chance.

It’s also cool to see how these older commercials compare to Apple’s newer ones. Here’s one of its latest: Designed by Apple in California.

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Designed by Apple in California, ripped off wholesale by Samsung in South Korea

They say imitation is the sincerest form of flattery. So if Samsung created Apple’s awesome ‘Intention’ video (part of the new ‘Designed by Apple’ ad campaign), the results would no doubt look something like this…

Here is the ’Samesong’ clip, someone’s funny take on the ‘Designed by Apple’ thing.

Rings true to me (via The Loop).

For reference: Apple’s nice ‘Intention’ video that kicked off the WWDC 2013 keynote.

In addition to the above video, Apple is also airing a nice mission-statement commercial that can be seen virtually everywhere, with print ads and more coming.

I kinda hoped Samsung would never copy Apple’s next-gen Mac Pro because its friends in South Korea wrote it would exit the desktop biz altogether, but it turned out to be false.

“Can’t innovate anymore, my ass!”

Meet us in comments.

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Apple launches new ‘Why iPhone’ web campaign

Apple this weekend launched a new advertising campaign for the iPhone showcasing some of the many reasons why the handset is so popular. It’s added a new ‘Why iPhone’ page to its website, and has begun sending out promotional emails.

The ‘Why iPhone’ page highlights a number of the device’s features including its Retina display, the iTunes ecosystem, iCloud and more, and the fact that it’s won 8 J.D. Power and Associate awards and it’s the most popular camera in the world…

From Apple’s website:

“What makes an iPhone unlike anything else? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well.”

Apple’s new iPhone push comes just a few days after Samsung introduced its latest flagship handset, the Galaxy S4, which was unveiled on Thursday to much fanfare. It also follows Phil Schiller’s recent round of Android-slamming interviews.

Earlier this month, Schiller, who is Apple’s SVP of marketing, raised some eyebrows when he tweeted out a link to a mobile malware report that bashed Google’s OS for its lack of security. And he continued that aggressive trend last week in a round of interviews with The Wall Street Journal, Bloomberg and others

Some folks are saying that Apple, for the first time since it launched its iPhone, is going on the defensive against its competitors. Others believe this is just the beginning of a long overdue aggressive marketing approach for the Cupertino company.

What do you make of all of this?

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