Samsung advertising budget in 2012 topped everybody else

Last year, Samsung has more than quintupled its spending on advertising in the United States, according to a study by Kantar Media relayed by the Wall Street Journal. 78 million dollars (60 million euros) in 2011, the South Korean giant has increased to 401 million (308 million) of costs in 2012, at the same time chipant first place in Apple mobile manufacturers. The Cupertino company has yet paid additional 80 million in the U.S. to promote its products.

Symbol of year 2012 outrageously dominated by Apple and Samsung, the other three manufacturers of the ranking have lowered their marketing spend. HTC has virtually divided by three budget (46 million against 124 a year ago), while BlackBerry has spent 4 million less ($ 35 million). Nokia, which has lost the throne of the first mobile phone manufacturer last year, has spent $ 13 million on advertising, 33 times less than Samsung. The Finnish company may nevertheless rely on campaigns financed by Microsoft.
Long version of the advertising on the Super Bowl
Everything suggests that marketing expenses Samsung are not ready to reduce in 2013. During the Super Bowl, the most watched sporting event in the United States, the company had spent more than $ 15 million to disseminate a pub. The Galaxy S IV is also the subject of a very aggressive marketing campaign, even before his presentation.

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