Apple Explains Why It Designs Products

Apple kicked off its WWDC keynote yesterday with an animated video explaining the philosophy behind its design process. Now the segment has been uploaded to Apple’s YouTube channel for the world to see.

“Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.” The video is very much about the company’s core values, like the ad we showed you yesterday.

Bloomberg says that “ads coming this summer won’t focus on the iPhone or any other single product, instead promoting Apple’s brand appeal and its collection of products that work seamlessly together.” The most recent TV ads to come out of Apple have focused on specific aspects of the iPhone, like music and photography.

Categories: