Thursday, June 27, 2013

New ‘Designed by Apple’ Ad Campaign Fails to Impress

Posted by el innovator Posted on 12:12 PM No comments

A few weeks ago, Apple launched a new advertising campaign at its Worldwide Developers Conference in San Francisco. The new ads — both in print and on TV — are focused on Apple’s “Designed by Apple in California” tagline, and demonstrate how Apple products can enrich the lives of people.
According to Bloomberg, however, the new campaign has been met negatively by consumers. In fact, it has scored poorly among viewers compared to its normal advertising campaigns. What do you think of the series?
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