Is it too late for BlackBerry Messenger on iOS and Android?

BlackBerry Messenger is launching on iOS and Android before the end of the summer, and the company is now sending beta invites to certain people through its Beta Zone program.

A large majority of smartphone users now have iPhones or Android devices with iMessage or Google Hangouts, and then there are apps like WhatsApp, Viber and Kik Messenger.

For that reason, I suspect it could be too late for BBM to really make a splash in the messaging market on iPhone and Android. Do you agree?

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